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GSK Links with Dentsply International

Will create portfolio of co-branded products for dental offices.

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By: TOM BRANNA

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GlaxoSmithKline (GSK) and Dentsply International have entered into an agreement to create a portfolio of co-branded oral care products to be used in the dental office by patients suffering from tooth sensitivity. The agreement will allow Dentsply to co-brand its Nupro products which contain GSK’s NovaMin technology, with GSK’s Sensodyne brand.This co-branding will provide a continuum of care for tooth sensitivity treatment from the dental office to everyday use at home, according to the com...

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